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Brand Development Services
1
Brand Design
We help you to design a complete branding package for your listing, including a logo, visual aesthetics, and a listing name that aligns with your property's unique features and target audience, making your property stand out in a competitive market.
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What does this include?
1. Research of your property and its location to understand its unique selling points and target audience. ​2. Brainstorming potential listing names that reflect the property's personality, location, or amenities. ​3. Developing a distinctive logo that captures the essence of the property and can be used across various platforms. ​4. Creating a colour palette and typography that aligns with the logo and enhances the overall visual aesthetic. ​5. Create visuals, such as photos or graphics, that showcase the property's unique features and align with the brand aesthetic. ​6. Ensure all components of the branding are consistent and cohesive, conveying a clear message to potential guests. ​7. Testing the branding package by applying it to all platform listings and evaluating its impact on click-through rates and bookings.
2
Professional Photography
High-quality photos are essential for attracting potential guests to your property.
We will carefully select and co-ordinate a professional photographer that will showcase your property's unique features and make it stand out from the competition.
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What does this include?
1. Finding and Hiring a Photographer that aligns with your properties aesthtics and brand ​2. Preparing the Property for the Photoshoot ​3. On the day and onsite co-ordination and managent of the shoot. Ensuring all necessary shots are taken and that the photographer has plenty of time to capture the property's best features. ​4. Post shoot review. Once the photos are taken, we review and approve them, and request any necessary edits or reshoots. Once we're satisfied with the photos, we upload them to all platform listings and optimize them by adding captions and descriptions that highlight the property's best features. ​
3
Branded Guest Welcome Book
A welcome book is a valuable resource for your property to provide information and guidance to your guests. We create your welcome book which will enhance the guest experience, improve communication, and reduce the likelihood of misunderstandings or issues.
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What does this include?
1. Creating the Content. Inclusive of welcome message, local attractions, restaurants, and activities, Clear instructions on how to use amenities and appliances, Emergency contact information, house rules, feedback prompt etc. ​2. Designing the Book. Choosing the right format, style, and size, High-quality images and graphics, Organizing the content in a clear and user-friendly way. 3. Printing and binding a hard copy of the book ​4. Digital copy of the book with framed QR code for inside the property.
4
Social Media Set-up/overhaul
Social media is an excellent tool for promoting your property and connecting with potential guests. We help guide you on choosing the right social media platform for your property and set you up for success.
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What does this include?
1. Creating/amending your Property Profile and ensuring it's optimized to be searchable ​2. Creating and posting 12 high-quality posts about your property, its surroundings and anything else that will be helpful and informative to your potential guests. This will help to set you up for social media success. 3. ​A step-by-step guide on the basics of using social media to help promote your property, create a compelling social media presence and attract guests.
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SCHEDULE YOUR BRAND DEVLOPMENT CONSULTATION TODAY!
We understand that all properties are at different stages and the owners may not require the assistance with everything when it comes to branding their property. That is why we make our brand development services bespoke to the owners needs.
Please get in touch with our Brand Development strategist, Lucy to arrange a free 15 minute consultation and a tailored quote.
*All brand development services are optional and are separate to our management fees. The rate for any additional brand development services will be POA.